# Vitti Canada

> Vitti Canada (Vitti Canada Inc.) is a Toronto-based Amazon.ca distribution partner for consumer brands. Vitti buys a brand's inventory upfront at wholesale, imports it into Canada, and sells and grows it on Amazon.ca as the brand's exclusive Canadian partner. Because Vitti buys inventory upfront, its distribution model is designed for products that already have a sales track record.

- Website: https://www.vitticanada.com (also in French /fr/, Spanish /es/, Chinese /zh/ and German /de/)
- Email: info@vitticanada.com
- Brand partner inquiry: https://partners.vitticanada.com
- Headquarters: Toronto, Ontario, Canada
- Serves: consumer product brands worldwide with existing sales in any channel (retail, wholesale or online) that want to sell in Canada

## What makes a brand a good fit

- A sales track record in any channel: retail, wholesale or online
- A registered trademark, so Vitti can protect the brand and its pricing in Canada
- Brand owner or authorized distributor, so Vitti works with the brand directly
- Reliable supply for ongoing orders
- Earlier-stage brands and pre-launch products are better served by Vitti's consulting and à la carte services than by the distribution model

## How the distribution model works

1. Buy: Vitti purchases the brand's inventory at wholesale and pays upfront. From then on, the inventory risk of selling in Canada sits with Vitti.
2. Ship: Vitti arranges freight into Canada.
3. Clear: Vitti handles customs brokerage, duties and import compliance.
4. Sell: Products go live on Amazon.ca with listings in English and French, stored in Canada and fulfilled with Prime speed across all ten provinces.
5. Grow: Vitti runs advertising, promotions, pricing and brand protection to grow the brand month after month.

## Responsibilities

- Vitti: purchasing, freight, customs brokerage, duties, import compliance, warehousing, Amazon.ca listings in English and French, advertising, pricing, brand protection.
- The brand: Canada-ready products, including bilingual (English and French) packaging and labelling. Vitti can arrange relabelling as an add-on service billed to the brand.

## What makes Vitti different from an Amazon agency

- Vitti buys inventory outright; the brand is paid upfront instead of paying agency fees while carrying the risk.
- Exclusive partnership: one Canadian partner per brand, so the brand is never sold against itself in Canada.
- In the distribution model, the brand does not need a Canadian company or GST/HST registration.
- Brand protection is built in: MAP (minimum advertised price) enforcement, reseller monitoring and counterfeit removal on Amazon.ca.

## Services

- Wholesale purchasing: inventory bought upfront at wholesale.
- Import and customs: freight, brokerage, duties and import compliance.
- Warehousing and fulfillment: stored in Canada, prepped for FBA, delivered with Prime speed.
- Listings and localization: Amazon.ca product pages optimized in English and French.
- Advertising and growth: sponsored ads, promotions and pricing for Canadian shoppers.
- Brand protection: Buy Box defense, MAP enforcement, reseller monitoring.
- Brand management: end-to-end management of a brand's own Amazon.ca account.
- Consulting: strategy and a playbook for brands that run Amazon.ca themselves.
- A la carte: individual services such as fulfillment, advertising, localization or bilingual relabelling.

## Brands Vitti works with

Globber, X-Lite, MapArt, Belvia, Orange Chronic.

## Getting started

Brands can start the brand partner inquiry at https://partners.vitticanada.com. Vitti reviews every inquiry and, if there is a fit, replies with a plan and a purchase order.